Our Mission

BAM Artists, founded by Jonny Beaulieu, is more than a management company — it’s a full-service creative group encompassing artist management, a record label, production, publishing and partnerships. Based in Santa Monica, BAM is leading a modern musical renaissance, rooted in authenticity, artistry, and resilience.

Music has always been part of Jonny’s DNA. Influenced by his mother’s classical piano, his father’s rock ’n’ roll spirit, and a family legacy in entertainment, he grew up witnessing both the triumphs and the challenges of the industry. Those experiences shaped BAM’s purpose: to nurture talent, protect it, and reimagine how music is made and shared.

Today, BAM is proud to work with legendary artists like Gregg Rolie (Santana, Journey) developing the next generation of talent. By drawing from the timeless spirit of when it was all about the music and fusing it with modern producers and fresh creative ideas, BAM creates work that is both authentic and new. Our team — including Sean Rolie and Sean Carpenter, who also come from rich musical lineages — brings deep experience and mentorship to guide artists at every stage of their careers.

For Jonny, this mission became deeply personal in July 2020, when Jonny’s cousin, Benjamin, lost his battle with mental health. That loss reshaped Jonny’s purpose and cemented BAM’s dedication to prioritizing mental wellness alongside artistic achievement. Here, success is built on sustainability — ensuring artists thrive without sacrificing who they are.

By combining the best of the past with the innovation of today, BAM is setting a new standard for music management, production, and development — building lasting careers, fostering community, and igniting a true renaissance in music.